Sustainability is moving beyond operational cost savings. Investors are more likely to target and commit to real estate ventures that have a positive social or environmental impact, according to recent research from Realty Mogul.
The report surveyed the crowdfunding platform’s community of investors, with more than 850 responding to the survey. According to the results, 70% of investors are more likely to invest in strategies that include sustainable technology upgrades, and 46% of investors are even willing to accept a lower return if the investment includes a positive environmental impact.
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