It is admirable that the apparel industry is gradually increasing its level of investment towards sustainable fibers such as organic cotton. Not only is organic cotton more beneficial for the end wearer (i.e. better for ‘next to skin’ contact), but it’s healthier for our planet’s soil, water and air—present and future. There’s only one problem: There’s not enough organic cotton to go around.
As if aligning supply and demand in the apparel industry wasn’t challenging enough, the growing interest in organic cotton textiles has made procuring organic cotton increasingly challenging and competitive.
“Cotton is the most widely used fiber in the world, and only the smallest fraction (less than 1 percent of world cotton production, according to World Textile Exchange) is grown fully organic,” said Mou Nath, CMO and sustainability strategist at ZXY International. “Demand for organic cotton has increased dramatically in recent years to the point that, without a plan to convert more conventional acreage to organic acreage, brands may not be able to secure a future supply.”
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