The UK’s Competition and Markets Authority (CMA) is to investigate the prevalence and impact of greenwashing in the fashion sector, as it looks to create greater transparency over sustainability claims.
It follows the launch of the body’s ‘Green Claims Code’, which – following industry feedback to sharpen the guide’s focus – poses six questions to stakeholders to ensure they avoid vague or deceitful language surrounding their marketing.
“Our work so far indicates that there could be issues with greenwashing in the fashion sector and that is why we’ve prioritised this area for further investigation,” noted Cecilia Parker Aranha, the authority’s director of consumer protection.
About the Author
EcoVadis is a purpose-driven company whose mission is to provide the world's most trusted business sustainability ratings. Businesses of all sizes rely on EcoVadis’ expert intelligence and evidence-based ratings to manage risk and compliance, drive decarbonization, and improve the sustainability performance of their business and value chain. Its AI-powered risk mapping, actionable scorecards, benchmarks, carbon action tools, and insights guide a resilience and improvement journey for environmental, social and ethical practices across 200 industry categories and 175 countries.
Follow on Linkedin
Visit Website
More Content by EcoVadis EN