Authentic sustainability is no longer a corporate side project—it is a core commercial driver. In this opening keynote, Imran Rasul, Chief Commercial Officer at Co-op, shares how aligning commercial strategy with purpose-led sourcing creates resilient, ethical value chains. Discover how Co-op embeds sustainability into day-to-day commercial decisions, navigates market volatility, and turns responsible sourcing into a true competitive advantage.


![Navigating Global Supply Chain Transformation: Macro Trends, Regulation, and Regional Impact [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F1d7caaea8d9f04d9ac431f2d5689e5e9.jpg&size=1&version=1793970913&sig=f709cc262b8d7207544027b5354af9d1&default=)
![Building resilient supply chains: Local Customer Stories from the Frontline [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fbd78e0b190a0f92be9659985eddc19f3.jpg&size=1&version=1793971130&sig=dc431207dd50e0a799a9b7de4c9724c2&default=)
![Applied Advantage: The EcoVadis Platform in Practice [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Ff78c53be2f7a7e7d019513c5f9382350.jpg&size=1&version=1793971176&sig=842573129f6a85eb68cc21a39b1999fe&default=)
![Partner Showcases: Expert Power & Technology in Record Time [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fe77bbb418194af151b2bfd695cb60ed3.jpg&size=1&version=1793971255&sig=c1a4c414d0b401606f7d0d6d90188a32&default=)
![Sector Initiatives & Strategic Collaboration: Scaling Pre-Competitive Sustainability Action [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F9f2b70eeaa81a044b900aa63d5283727.jpg&size=1&version=1793971312&sig=1904c5ef2fbcbd76ce17e2228e361757&default=)
![Operational Impact: Embedding Sustainability into Core Procurement Workflows [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F72cbdabf14051b866117cc67dd8be2a3.jpg&size=1&version=1793971350&sig=d0eafacd9be8141cd75609c945f1ff32&default=)
![Accelerating Scope 3 Decarbonization: From Market Benchmarks to Practical Action [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F0810570d438245c245bfed959c644919.jpg&size=1&version=1793971408&sig=412e84b819169d81c55cd594502874c8&default=)
![Leading Procurement Transformation: CPO Insights on Value, Risk, and Scale [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F2b35af4571368bffe2478d930499890d.jpg&size=1&version=1793971445&sig=dad13a5ee295ef7d952400e5771f9958&default=)
![Closing Remarks [World Tour 2026 UK]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F70b6cc21129d0cab969d35f495f1af55.jpg&size=1&version=1793971479&sig=4c3868014b5c6c2e54af5215bc619613&default=)










