Which sustainability attributes matter most at the point of sale? Do consumers pay attention to sustainability claims? A new report from McKinsey and NielsenIQ provides answers.
“Consumers are shifting their spending toward products with ESG-related claims.” That’s one of the overarching insights revealed in a recent study conducted by McKinsey and NielsenIQ. The study demonstrated that, in many categories, there’s a clear and substantive correlation between consumer spending and sustainability-related claims on product packaging.
In this episode of the McKinsey on Consumer and Retail podcast, three authors of the report discuss highlights from their research.
Read the full article at: www.mckinsey.com
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