Which sustainability attributes matter most at the point of sale? Do consumers pay attention to sustainability claims? A new report from McKinsey and NielsenIQ provides answers.
“Consumers are shifting their spending toward products with ESG-related claims.” That’s one of the overarching insights revealed in a recent study conducted by McKinsey and NielsenIQ. The study demonstrated that, in many categories, there’s a clear and substantive correlation between consumer spending and sustainability-related claims on product packaging.
In this episode of the McKinsey on Consumer and Retail podcast, three authors of the report discuss highlights from their research.
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