
Uber unveiled a handful of new eco-focused features, services and expansions today, as the ride-hailing giant doubles down on previous efforts to align itself with sustainable transport.
The announcements came during the second installment of Uber’s annual Go-Get product event — the first incarnation was held in New York last month with a focus on family, with today’s sustainability-themed follow-on event hosted in London.
“Uber was founded on the idea of making it absolutely easy for you to get from point A to B,” Uber CEO Dara Khosrowshahi said onstage. “Now we have to make it easier for the 130 million people who are coming onto our platform on a monthly basis to get from A to B — but in an environmentally sustainable manner. That’s going to be the north star that we’re aiming for across the company. We’re going to make it easier to drive green. We’re going to make it easier to ride green.”
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