Humans are facing an existential crisis in climate change. We are also facing a crisis of collective action. As a species, we have every reason to slow the rise of global temperatures, but taking steps to cut carbon emissions is generally not in the short-term interest of individuals, companies, or countries. Where does that leave IT organizations?
IT systems all around the world consume ever-increasing amounts of electric power, making them a critical factor in increasing carbon emissions. Many people in the industry are acutely aware of IT's climate impact and want to see it reduced, but minimizing IT's carbon footprint will entail a cost that many small businesses and multinational corporations are reluctant to bear.
Curious about what might incentivize a shift to greener tech, I spoke to IT leaders who are pushing back on climate change. I found people working at every level of organizational leadership—from the top down to the bottom up—and pursuing a variety of strategies to reduce carbon consumption in company products and business models.
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