Current page: How social media is helping make the switch to sustainability

June 15, 2023 EcoVadis EN


Unilever has partnered with one of the world’s leading behavioural science institutions to research the role social media content plays in encouraging people to make sustainable choices.

Working with the Behavioural Insights Team (BIT) and a group of nine influential creators from TikTok and Instagram, Dove and Hellmann’s commissioned 30 pieces of inspiring social content about sustainability. These were then tested by BIT to measure their impact on consumers.

Our study’s findings show that social media ranks as one of the most influential sources for information on sustainability, and that influencer content can make people change their behaviour for the better.



Read the full article at: www.unilever.com

About the Author

EcoVadis EN

EcoVadis is a purpose-driven company whose mission is to provide the world's most trusted business sustainability ratings. Businesses of all sizes rely on EcoVadis’ expert intelligence and evidence-based ratings to manage risk and compliance, drive decarbonization, and improve the sustainability performance of their business and value chain. Its AI-powered risk mapping, actionable scorecards, benchmarks, carbon action tools, and insights guide a resilience and improvement journey for environmental, social and ethical practices across 200 industry categories and 175 countries.

Follow on Twitter Follow on Linkedin Visit Website More Content by EcoVadis EN
Previous Article
The power of digital ecosystems to improve pharma supply chain operations
The power of digital ecosystems to improve pharma supply chain operations

Covid-19 created the perfect storm for the pharma industry’s already challenged supply chain network. The p...

Next Article
Coty underlines sustainability with Beauty That Lasts
Coty underlines sustainability with Beauty That Lasts

Coty has set out key objectives for its sustainability strategy, Beauty That Lasts. The strategy outlines t...

×

Don’t Miss a Thing
Get sustainable procurement news from around the world straight to your inbox

Subscribe →

First Name
Last Name
Opt in to receive more information from EcoVadis
Thank you!
Error - something went wrong!