In a bid to combat counterfeiting, cosmetic brand Guerlain has adopted Sidel’s combi packing palletising solution at its facility near Chartres, France.
Sidel, a subsidiary company of global packaging company Tetra Pak, has supplied Guerlain with its combi packing/palletising solution for bottles in cartons, which also delivers product care and compactness on the cosmetic brand’s new line. Guerlain, a subsidiary company of luxury goods company LMVH, will house the new packaging solution at its main production site at La Ruche in France.
Sidel says it has an existing strong relationship with LMVH as many other luxury brands have chosen its robotic case packers, palletisers and combi solutions. The company also says that it has seen industries such as the pharmaceutical, champagne and cognac industries adopt Sidel technology for its traceability and aggregation capabilities.
“Sidel embedded every aspect of product labelling, control and rejection that we requested, and adapted the end-of-line process to suit our traceability needs,” said investment capacity project manager at Guerlain Aurélien Bernier.
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