Jude’s has announced that it has become carbon negative, claiming that it is the first UK ice cream brand to achieve the milestone.
According to the Hampshire-based company, it is now removing 10% more carbon dioxide from the atmosphere than its remaining footprint.
Jude’s – which says that the achievement follows work with carbon footprinting expert, professor Mike Berners-Lee, and his team at Small World Consulting – has also committed to a 43% reduction in carbon intensity by 2030.
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