Kraft Mac & Cheese trials recyclable fibre-based microwavable cup

January 15, 2021 EcoVadis ‏‏‎

Kraft Heinz has announced that Kraft Mac & Cheese is developing and testing the brand’s first-ever recyclable fibre-based microwavable cup.

Upon completion of the testing stage, the brand plans to launch a new Kraft Mac & Cheese Shapes variety later this year using the new cup and design.

Currently being trialled, the new microwave-safe cup is fibre- rather than plastic-based to be both recyclable and compostable in industrial composting facilities. In addition, the cup features new direct print technology, removing the need for a plastic label.

“Consumers are at the heart of everything we do and we know they’re looking for more sustainable packaging options without sacrificing the convenience or taste they love from Kraft Mac & Cheese,” said Matt Carpenter, marketing director at Kraft Heinz.

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EcoVadis ‏‏‎

EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Backed by a powerful technology platform and a global team of domain experts, EcoVadis’ easy-to-use and actionable sustainability scorecards provide detailed insight into environmental, social and ethical risks across 200+ purchasing categories and 160+ countries.

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