Sustainable Cotton Group Boosts Tracking for Top Retailers

November 16, 2023 EcoVadis EN

Swiss-based sustainability group Better Cotton said on Thursday it has added new functions to a platform that big retailers use to trace materials through their supply chains.

Better Cotton said retailers including Walmart and Marks and Spencer will be able to tell where cotton was grown and traded, eventually to the level of individual farms. Currently the platform tracks only the total volume of cotton produced.

Jacky Broomhead, Better Cotton senior manager, said the current functionality is much like an electrical customer who knows the sources of generation feeding their local grid, but not to individual houses. “The changes mean you’ll you know what you’re getting. You’ll be able to see the journey the cotton has taken to you as a retailer,” she said.

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EcoVadis is a purpose-driven company whose mission is to provide the world's most trusted business sustainability ratings. Businesses of all sizes rely on EcoVadis’ expert intelligence and evidence-based ratings to manage risk and compliance, drive decarbonization, and improve the sustainability performance of their business and value chain. Its AI-powered risk mapping, actionable scorecards, benchmarks, carbon action tools, and insights guide a resilience and improvement journey for environmental, social and ethical practices across 200 industry categories and 175 countries.

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