Looking at the selection criteria for OEMs, pricing is still in the top spot, before topics like safety and sustainability. Do you think the pandemic will strengthen the focus on pricing or will it give criteria around safety and sustainability more importance?
"There was an understandable movement by some companies to further reduce their costs to help weather the COVID-19 cashflow storm. However, most organisations continue to balance TCO along with their wider corporate objectives. For example, we find our high score in the Ecovadis independent CSR evaluation is given an increasingly high weighting by companies, along with the wider “fit for purpose” attributes behind our cars, together with the Volvo Cars brand promise supporting their own environmental and employee duty of care targets."
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